Do you ever feel like you’re grasping at straws, trying to decide what to do next for marketing your business? Having clarity on your business plan will guide your marketing, making it so much easier to know what to do daily, weekly, monthly and quarterly to drive your business forward.
The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it from award-winning agencies is that it’s all about setting an intentional course and sticking with it.
One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a lot easier to be a better, more relatable copywriter.
We only have so much time in the day, so as entrepreneurs it’s important to use our time wisely. Using this tool will help you to save time, stay focused, and get more done.
It also makes it easier to outsource business tasks when you’re ready for help.
One of the biggest struggles in online marketing, regardless how long you’ve been at it, is finding the time to create high quality content consistently.
Here’s how to save time by finding multiple ways to use the content you work so hard to create.
Having a system frees up brain power from thinking about what to do next to actually creating the next thing. One of my favorite systems is planning content. Instead of thinking about it post by post, dedicate some time to figuring it out for a longer stretch of time. Then you can spend your time creating and promoting instead of planning.
We’re going to get into the nitty gritty behind using a content marketing strategy. Understanding the WHY behind the WHAT you’re doing to market your business will help you navigate if a new tactic is right for your business, and make it easy to measure your results.
Email marketing is a lot of work, there’s no doubt about that. So it’s my goal today to help you understand what’s working so you can do more of it, and alternatively what’s not working so you can stop doing that.
The metrics I’m going to cover today are the most common things to look at when reviewing your email marketing.