Email is the OG of online marketing tools and continues to be a reliable tool for staying connected with your audience. It’s a connection to your audience that you own, unlike Facebook, Instagram, or Pinterest. You can get some awesome insights from your email...
It's no secret that collecting email addresses is one of the most effective ways to grow your business. After all, there are a lot of benefits to having an email list and it's easy for people to sign up! If you don’t yet have an email marketing system, I want you to...
Social media isn’t a strategy. It’s a tactic. And it shouldn’t be the only way you connect with your audience. Be sure you have an owned communications channel in your mix too. Here’s how.
If you’re like most small business owners, you have a million things to do and not enough time or money to do it all. The tips in this podcast episode will help you stay focused the next time a can’t-fail new marketing tactic gets thrown your way.
Let’s talk about how to intentionally use social media. I’ll cover how to use social media to attract new people to you and convert them into leads; how social can help you close more sales and delight your customers so they keep coming back AND refer you to others.
In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong. Today I’m going to share my best tips on how to be prepared, so you can recover faster and with more grace.
Segmenting your emails so that you can send relevant content that gets your email subscribers to open and engage with your emails is easier than you think. Introducing, email tags.
Differentiating your business is not just about what you offer, and what price you offer it for. It’s about the way you uniquely show up. And most entrepreneurs are making the same mistake by not being different enough.