The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it, from award-winning agencies and amazing graphic designers, is that it really isn’t that hard. It’s just setting an intentional course and sticking with it.
Visual brand consistency has been an on-going focus for me every time I create a new piece of content. Back in episode 2 I shared how to create a brand guide to keep yourself consistent, and help share your brand rules with others (like a graphic designer or VA).
Today I want to take you behind the scenes with me and tell you how I manage my branding to keep it consistent.
Affiliate links are used within this post to help sponsor this episode. I only promote products and services I use myself.
I use Canva – a freemium tool.
My favorite features include:
- Brand Kit section, store all branding assets in one place
- Create graphics easily
- No need to remember size for common graphics
- Free stock photos
- Free stock templates that are easily customizable
- Go Pro for additional benefits
- Folders to stay organized
- More stock photos
- Magic resize to instantly resize any graphic
- Ability to upload my own fonts
- Ability to make true templates out of my graphics rather than just editing the same file over and over again
- Ability to set multiple color palettes, so I can have a core brand palette and color palettes specific to products
- Ability to download designs with a transparent background
Once logged in, check out their Design School for some great free trainings.