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If you’re like so many online entrepreneurs I talk with, you are most likely a planner.

And this season of planning is one of my favorites all year long. I love spending time in the creative, strategic space and could spend all day, every day thinking about the possibilities of a business and how to get it there.

There’s something special about the balance of reflection on how the year has gone and thinking of opportunities to grow and move forward.

So whether you’re a planner by nature or by force, it’s one of the best things you can do for your business.

Today I want to chat about the benefits of planning, and then how I put planning into action in my business based on everything I learned over the years of running marketing teams.

Three Things Planning Does for Your Business:

1. Saves you time by keeping you focused

  • Studies show that 1 hour of planning will save you 10 hours of doing.
  • That’s a great ROI for your time, and if you weren’t taking planning seriously before, hopefully this stat will help you create a planning habit for yourself.

2. Keeps your business moving forward 

  • Set goals to push boundaries and gives us space to think about what’s possible

3. Know what’s working

  • Gives us something to benchmark against
  • Often I find if you’re not sure if something is working, it’s because you didn’t have a plan that included goals of what working means to you

How to put planning into action:

  • Quarterly
    • Budget review
    • Weekly Content – set topics for the next quarter [learn more in episode 5]
    • Social media themes assigned daily [learn more in my social guide]
    • Lead magnet – do I need to refresh what I have?  Do I need to add another to the mix to support an upcoming launch?
  • Monthly
    • Batch schedule for content creation:
      • Podcast + Lead magnets
      • Emails
      • Social media captions
      • Graphics
    • Check analytics:
      • What’s working, what’s not
      • What’s popular, what’s not
  • Weekly
    • Schedule social content
    • Assign daily “top 3” tasks: projects + admin
  • Daily
    • Review schedule for day and adjust if needed
    • Check in on emails twice a day (morning and evening)
    • Spend time engaging with others on social: 15 minutes in the morning, 15 minutes in the middle of the day and 15 minutes at the end of the day

One of the questions I get asked all the time is, how do I align my marketing to my business goals?  To help online business owners ensure that what actions they take in marketing their business is aligned to support their business goals, I’m hosting a workshop on Wednesday, December 18th to go through this exact thing. 

We’ll have a private Facebook group through the end of the year, so I’ll be right there with you to support you, answer questions and help set your business up for success in 2020.

If you’re wanting to start the year off strong, this workshop is a can’t miss!  You can learn more and register here

Whether you’ve been a planner or not in your own business, I hope this inspires you to make the time and space to make a plan to help drive your business forward. See you next week.